Powershift is excited to announce a new partnership with Australian Motorsport champion Harri Jones.
Jones is not only one of the most decorated Porsche drivers in Australian motorsport, he is also an elite athlete, engineer, coach, team manager – and a passionate advocate for sustainability.
Together, Powershift and Jones aim to further their collective mission of bringing more sustainable solutions into the Motorsport industry and encouraging smarter, cleaner solutions.
“From the outside it’s easy to think that Motorsport and Sustainability sit at two opposite ends of the spectrum,” said Jones.
“In a sense I agree, but not for the reasons you think. Driving the race car produces relatively low emissions – it’s what surrounds Motorsport and any major event for that matter that has scope for big transformation. Logistics and power are two huge emitters and massively outweigh all ‘on track’ activities.
“Companies like BWT, who sponsor my current race team and are also involved in F1, do it to raise awareness and do their bit to create change – for them it’s eliminating single use plastics from the racetrack. For Powershift, their goal is to provide new, innovative and more sustainable power solutions to the events.”
Powershift Founder and COO, Sandra Brodie is also energised by the partnership, having worked in the Motorsport industry for the past few years and seen the potential for positive change.
“Being around race tracks across Australia and throughout Europe is an incredibly exciting and exhilarating experience – not just the cars, but the entire operation,” said Brodie.
“When you take a step back and look around, you realise the scale of what goes into putting these events on weekend after weekend, particularly at venues where there’s ordinarily very little infrastructure or where they are normal streets every other day of the week. Suddenly, entire mini cities are put together with everything needed to support thousands of people is brought in so that they can have the opportunity to experience a high-performance spectacle.
“The journey in starting Powershift has brought much more awareness to this and to the challenge of managing emissions at large-scale events like those in Motorsport that are happening year-round.
“The answer is not to boycott these events or do less of them, but to be smarter about leveraging the range of technologies available so that we can enjoy the experience and also do out bit for the planet. Partnering with Harri is an opportunity to play our part in shifting the narrative and hopefully, supporting some of these events in future with our own technology.”
Jones agrees.
“I’m thrilled to be partnering with Powershift. They’re a company leading the way in new and innovative technology. Their mission to create sustainable power solutions align with my values and goal to live in a world where we can enjoy all of the sport we want, without the expense to the environment and our future.”
Learn more about Powershift’s game changing technology powershift.tech/products.